SWINBURNE CHANGE OF PREFERENCE EXPO DIGITAL

Hello I'm Venus Advertising

PROJECT DESCRIPTION

The Swinburne Change of Preference Expo campaign required a digital hub where potential students could get a very brief outlook on the university, or register for the Expo before heading over to their main website for further details, if needed. The outcome was a microsite designed for desktops and smartphones, as expandable rollovers. As digital design lead, I worked with the art director, creative directors and account managers from concept stage, through to final design. The microsite was one of the most concise and comprehensive expandables at the time. Thanks to this, the engagement surpassed the target by over 20 percent. The ad/site also saw a higher than average dwell time, resulting in an overall active time of over 130 hours spent with the brand.