CADBURY VEGEMITE LAUNCH

CADBURY AUSTRALIA / SAPIENT NITRO

PROJECT DESCRIPTION

When Cadbury was set to release the most outrageous Dairy Milk flavour yet, we were tasked with launching the product entirely on social media. We decided that an outrageous flavour deserved an outrageous conversation, so we set out to find Australia's weirdest imaginable flavours. Cadbury fans didn't disappoint, coming up with everything from wasabi, to beef, to...flavours of questionable legality. What's more, with our easily adaptable flavour memes, fans made their own ads for completely outrageous flavours, which immediately blanketed social media feeds across Australia. You can see this going around on award shows, so this page will be updated when the jury's in. Unless they don't award us with anything, in which case this part will be quietly edited out.

| Creative Concept | Art Direction | Digital Design |